Building Your Linked In Profile


The LinkedIn profile page is the foundation for your personal branding. It's been designed to make it clearer and more visual than ever - more of a personal marketing platform than ever before. Here are 17 things that you can do this year, to make the most of that potential. Some of them are very quick wins, some of them may take a little bit of time - but all of them are very worthwhile. They will help to give you the profile on LinkedIn that you deserve.

  1. Choose the right profile picture for LinkedIn
    Your profile picture is your calling card on LinkedIn - it's how people are introduced to you. Let’s discuss the required elements.
  2.  Add a background photo
    Your background photo is the second visual element at the top of your profile page. How do you do this to get the most views?
  3. Make your headline more than just a job title
    There’s no rule that says the description at the top of your profile page has to be just a job title. However the headline field can say a bit more about you, your role, why you do what you do.  Together we will learn how to construct this in the most compelling way.
  4. Summary into your story
    The first thing to say about your LinkedIn summary is - make sure you have one! The workshop will give you tips on constructing your summary.
  5. Buzzwords
    Top Ten most over-used buzzwords on LinkedIn profiles. These are adjectives that are used so often in LinkedIn headlines and summaries.
  6. Your network
    Learn how to grow your LinkedIn network through your profile.
  7. Relevant skills
    Which skill are relevant to you?  How do they fit into your Headline and Summary?
  8. Your endorsement
    How do endorsements substantiate your skills and increase your credibility. Form whom should you receive recommendations?
  9. How to proactively manage your endorsements
    Do they reflect you profile, summary and who you are?
  10. Requesting recommendations
    From whom do you value your recommendations-personal testimonials.  Strategies for reaching out to contacts. 
  11. Media and marketing collateral
    What dimensions do they add to your profile?
  12. Thought-leadership
    Strategies for getting credit.  Do you have documents that you have produced that could count as thought pieces?
  13. Sharing content from your feed
    Having an active role in your networks and connections.
  14. Add comments
    Sharing is great - but it's just the starting point. How does your feed reflect the image you want to put out?
  15. Follow relevant influencers
    Individuals in your industry should be your influencers. How do you put a range on your content?
  16. Become an employee advocate
    LinkedIn Elevate-what is it and how does it promote your brand and image?
  17. Publish content to start conversations
    Understand how comment on content establish what you know and what you do as a leader?

    Getting your LinkedIn profile working harder for you doesn't have to take up hours of your time. We will walk you through the steps above to maximize what your LinkedIn profile can do for you. Make 2018 the year it happens!

    If you are interested in our How to Market Yourself workshop, please return to the Summary List page, find the workshop/session you would like to attend and register.